Composition refers to the way the elements in a photograph are arranged and can include factors such as the angle, framing, and placement of the subject within the frame.


Lighting is an important aspect of fashion photography as it can affect the mood and tone of the image, and can be used to highlight certain features of the clothing or model.


Styling includes the clothes, accessories, and overall aesthetic of the shoot, and is an important factor in conveying the desired image and message of the fashion brand or designer.


Strong composition will create a visual balance and harmony within the photograph, and can draw the viewer’s attention to the key elements in the image. For example, a fashion photographer may use a low angle to make the clothing or model appear larger and more dominant, or may use diagonal lines to create a sense of movement and dynamism within the frame.

The direction and quality of lighting create depth and dimension within the photograph, and shape and define the contours of the clothing and model.

Fashion photography conveys the desired image and message of the fashion brand or designer, and create a cohesive visual theme for the shoot. The styling can reinforce the brand’s unique aesthetic and identity.


Are you a fashion business looking to elevate your brand with stunning fashion photography? At Paradigme Mode, we help fashion companies develop and implement creative and effective photography strategies.

Our team of experienced consultants will work with you to identify the key areas of your business that need improvement and develop a plan to help you achieve your goals. Whether you’re looking to create a cohesive visual identity, improve the aesthetic of your marketing materials, or simply make your brand stand out from the competition, we have the expertise to help you succeed.

One of the key advantages of working with us is our focus on creativity and innovation. We believe that by taking a fresh approach and pushing the boundaries of traditional fashion photography, fashion businesses can achieve greater success and engage with customers in new and exciting ways. Our consultants will help you develop a photography strategy that is both profitable and effective, so you can grow your business while making a positive impact on the world.

Our team is standing by to help you put your business on track for creative, effective growth.