We help businesses embrace sustainability

It is our aim to establish a new paradigm in the fashion industry, to create a community in which passionate individuals can pursue a more ethical, sustainable and respectful model of fashion.

Paradigme Mode

The future of fashion

According to Merriam Webster Dictionary, a paradigm is “an outstandingly clear example or archetype.”

In the midst of brokenness, chaos or confusion, a paradigm emerges to shift the narrative. To prove that all hope is not lost. To offer a glimpse of light in a time when light is desperately needed.

To set an example, provide guidance to flourishing fashion brands and create a community in which passionate individuals can pursue a more ethical, sustainable and respectful model of fashion.

The two founders of Paradigme Mode, David Ferrero and Guillaume Lelasseur
The two founders of Paradigme Mode, David Ferrero and Guillaume Lelasseur

We will achieve this through the duality of our two creative entities: Paradigme Mode and Paradigme Mode Studio.

Through Paradigme Mode Studio, we offer guidance and resources to flourishing fashion brands within any stage of their development by providing a variety of services, including marketing, photography, web design, consulting, and manufacturing.

Paradigme Mode was established in support of these processes, as a safe space and relief from the constant noise around fashion consumers. We hope that those who are disappointed in the industry can turn to this community and trust that change is coming. Take our words as inspiration, education, relief, and comfort. We harbor a movement within these pages.

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